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019: Covered or Not? The Importance of Insurance in Brand Partnerships

Season #3

In this episode of The Contract Playbook, we continue our journey through boilerplate provisions by tackling a topic that’s becoming increasingly relevant for influencers: insurance provisions. Casey breaks down why brands often include insurance requirements in influencer contracts, how these provisions complement indemnification clauses, and whether influencers need insurance at all. We discuss the types of risks influencers face—from intellectual property claims to potential data breaches—and explore practical steps to take if you don’t currently have insurance. Plus, Casey shares strategies for negotiating insurance requirements, including requesting a grace period for obtaining coverage or adjusting the indemnification language to protect both parties.

Key Takeaways:

  • The purpose of insurance provisions in influencer contracts and how they relate to indemnification clauses.
  • Types of risks influencers may face and why brands may require insurance.
  • Strategies for handling insurance requirements if you’re uninsured, including negotiating timelines or alternative protections.
  • Links to insurance resources tailored for influencers and creators are available in the show notes.

Resources Mentioned in This Episode:

Other Resources:

  • The Contract Collective™ – Join the membership for access to our AI-powered Influencer Agreement Playbook and a supportive community of influencer talent managers and creators.
  • Boss Contract Society – Find lawyer-drafted contract templates to protect your business and intellectual property.
  • Connect with Casey on LinkedIn – Stay up to date with more contract tips and insights from the entertainment and influencer marketing worlds.

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