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Confidently Navigate Brand Deals with The Contract Playbook
Negotiations don’t have to be hard. With the right strategy and guidance, you can protect your rights and set the stage for bigger earnings—both now and in the future. Tune in to The Contract Playbook Podcast for actionable tips, practical strategies, and resources to level up your negotiation skills!
MORE ABOUT CASEY
The potential of monetizing our passions and growing a brand online is limitless, but it doesn’t come without its challenges. Those who bravely forge their own path through entrepreneurship are faced with the inevitable hurdles and unknowns of building a business—including turning our IP into protected assets that can be leveraged for generational wealth.
I partner with digital creators to protect their legacy, build a solid legal foundation, and negotiate their worth.
It's not just about protecting your brand. I'm even more passionate about educating creators who have historically been subjected to predatory business practices that take advantage of their IP, and face a lack of education, information, and resources about entrepreneurship.
Growing up in a musical family as a classically trained pianist, I naturally considered the ways in which musicians could build wealth through entrepreneurship. In college, I pursued music business to learn how money was made in the industry. I learned about IP, copyright law, and I worked on real contracts under the guidance of a successful entertainment lawyer. For years, I worked alongside major record labels and publishing companies to develop artists’ careers and negotiate equitable deals.
After starting my own law firm, C. Handy Law, I quickly realized the unifying challenges that all creators (not just musicians) face in the ever-changing landscape of online business.
Although you realize your IP is valuable and you need certain legal protections in place, you may not know how to navigate contracts or protect your IP and leverage it into additional revenue streams and lucrative partnerships.
I’m committed to a world where digital creators are empowered through entrepreneurship with the legal tools they need to create fearlessly and build a lasting legacy.
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