Welcome! 

I'm Casey Handy-Smith. Attorney, Entrepreneur, and AI Contract Strategist.

I empower online business owners, influencers, and talent managers with the legal tools to amplify their brands, protect their work, and secure the bag—while building wealth for generations to come.

START HERE

Welcome! 

I'm Casey Handy-Smith. Attorney, Entrepreneur, and AI Contract Strategist.

I empower online business owners, influencers, and talent managers with the legal tools to amplify their brands, protect their work, and secure the bag—while building wealth for generations to come.

START HERE
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LATEST FROM THE PODCAST

Confidently Navigate Brand Deals with The Contract Playbook

Negotiations don’t have to be hard. With the right strategy and guidance, you can protect your rights and set the stage for bigger earnings—both now and in the future. Tune in to The Contract Playbook Podcast for actionable tips, practical strategies, and resources to level up your negotiation skills!

024: Wrapping Up with Closing Clauses

Dec 17, 2024

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Redline Brand Deals Smarter (and faster) with Lawyer-Backed AI

As an influencer talent manager, you may not always know what a legal term means or how to redline it to be favorable for your talent — and that's ok!

I developed the AI-Powered Influencer Agreement Playbook that brings my expertise to your fingertips! This isn't just an AI tool; it's designed to think like me. I partnered with a leading tech company to build the back-end while crafting the legal framework it uses to analyze contracts through my lens as a 10-year creator economy and digital media law attorney.

Learn More

      

Redline Brand Deals Smarter (and faster) with Lawyer-Backed AI

As an influencer talent manager, you may not always know what a legal term means or how to redline it to be favorable for your talent — and that's ok!

I developed the AI-Powered Influencer Agreement Playbook that brings my expertise to your fingertips! This isn't just an AI tool; it's designed to think like me. I partnered with a leading tech company to build the back-end while crafting the legal framework it uses to analyze contracts through my lens as a 10-year creator economy and digital media law attorney.

Learn More
 
 

      

Protect Your Business with Lawyer-Drafted Contract Templates

Your business deserves contracts that work as hard as you do. At Boss Contract Society, you’ll find lawyer-drafted templates designed to safeguard your rights, protect your intellectual property, and ensure you get paid. Shop now for easy-to-use contracts made for online business owners like you!

Shop Now
 

      

Protect Your Business with Lawyer-Drafted Contract Templates

Your business deserves contracts that work as hard as you do. At Boss Contract Society, you’ll find lawyer-drafted templates designed to safeguard your rights, protect your intellectual property, and ensure you get paid. Shop now for easy-to-use contracts made for online business owners like you!

Shop Now

  

Book Casey for Your Next Event or Podcast

Looking for an engaging speaker to empower your organization or group with actionable strategies for navigating brand deals? My signature talk, '5 Simple Negotiation Strategies When Brands Reject Your Redlines,' delivers practical tools for creators and talent managers to confidently handle contract negotiations.

With over a decade of experience in digital media law and the creator economy, I also speak on broader topics, including contract essentials, advanced negotiation tactics, and redlining strategies. Whether you're hosting a workshop, conference, or podcast, I provide clear, impactful insights tailored to the online creator industry. 

Let's Collaborate

  

Book Casey for Your Next Event or Podcast

Looking for an engaging speaker to empower your organization or group with actionable strategies for navigating brand deals? My signature talk, '5 Simple Negotiation Strategies When Brands Reject Your Redlines,' delivers practical tools for creators and talent managers to confidently handle contract negotiations.

With over a decade of experience in digital media law and the creator economy, I also speak on broader topics, including contract essentials, advanced negotiation tactics, and redlining strategies. Whether you're hosting a workshop, conference, or podcast, I provide clear, impactful insights tailored to the online creator industry. 

Let's Collaborate

      

MORE ABOUT CASEY


The potential of monetizing our passions and growing a brand online is limitless, but it doesn’t come without its challenges. Those who bravely forge their own path through entrepreneurship are faced with the inevitable hurdles and unknowns of building a business—including turning our IP into protected assets that can be leveraged for generational wealth.

I partner with digital creators to protect their legacy, build a solid legal foundation, and negotiate their worth. 

It's not just about protecting your brand. I'm even more passionate about educating creators who have historically been subjected to predatory business practices that take advantage of their IP, and face a lack of education, information, and resources about entrepreneurship.

Growing up in a musical family as a classically trained pianist, I naturally considered the ways in which musicians could build wealth through entrepreneurship. In college, I pursued music business to learn how money was made in the industry. I learned about IP, copyright law, and I worked on real contracts under the guidance of a successful entertainment lawyer. For years, I worked alongside major record labels and publishing companies to develop artists’ careers and negotiate equitable deals.

After starting my own law firm, C. Handy Law, I quickly realized the unifying challenges that all creators (not just musicians) face in the ever-changing landscape of online business. 

Although you realize your IP is valuable and you need certain legal protections in place, you may not know how to navigate contracts or protect your IP and leverage it into additional revenue streams and lucrative partnerships.

I’m committed to a world where digital creators are empowered through entrepreneurship with the legal tools they need to create fearlessly and build a lasting legacy.

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